Neon Dawn Blog

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The Sun: 22 Million Edition Give Away

The Sun has, with just a touch of audacity, stolen a march on its rivals and launched a World Cup 2014 marketing blast. Or should I say 22 million marketing blasts? This cut-down version of what is still the UK’s most popular printed newspaper is a brazen mix of football related patriotism and hardnosed marketing. There’s no pussyfooting here. The…